OGILVY ASIA PACIFIC
I LOVED Hong Kong and working at Ogilvy was one of my career highlights. My role as Principal Consultant at OgilvyOne Worldwide covered key markets across Asia Pacific and China and types of projects varied from global, regional and local initiatives.
Here are a few of the highlights.
FT WORLD RECORD
One of my proudest moments - being part of the team at Ogilvy to wrap the tallest building in Hong Kong (IFC Two) with an advertisement for the launch of Financial Times' Asia edition..
The Economist - Hong Kong
This was one of my favourite brands to have worked on - and can still call the client and my team in Hong Kong a friend to this day. We had an incredible team of very talented copywriters.
Media placement was everything in delivering these hard-hitting messages. In particular the experiential installations at Chep Lak Kok, Hong Kong International Airport - photos below.
Inhouse Marketing - OgilvyOne Consulting Hong Kong
As Principal Consultant part of my role was managing the P&L and ensuring we had a continuous pipeline of revenue. For this particular campaign my purpose was to increase share of wallet from our key clients across the Ogilvy & Mather Group and incentivise them to spend additional marketing budget trying out new services across our group including Ogilvy & Mather Advertising, Ogilvy PR, Ogilvy Interactive and OgilvyOne.
The campaign featured a Cheeky Monkey (not random - it was Year of the Monkey and launching prior to Chinese New Year) in a bamboo cage with a personalised message inside a banana. The message contained a personalised offer for that client to commit to spending an agreed amount of revenue before a fixed date - Q1 in Hong Kong is a dead quarter with Christmas, expats away, Chinese New Year etc so it was it critical that we encouraged clients to spend early.
The campaign was a phenomenal success - achieving 1400% ROI and a Gold Medal Award at New York Festivals.
You can download the award submission paper I wrote to accompany the entry.
GOLD AT NEW YORK FESTIVALS
An inhouse B2B campaign at Ogilvy Hong Kong to encourage our key clients to engage with other services across the Ogilvy Group:
Cross-selling across Interactive, PR, Consulting, Direct, Digital, Brand and OgilvyOne practice groups.