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Boeing 777 Campaign - Effie Award Winner - GRAND PRIX

A huge campaign to announce the launch of the new Boeing 777 extended range fleet for Etihad. We created a life-size hoarding - day and night version which was installed at the Abu Dhabi stadium. Other elements of the campaign included PR, ATL in newspapers and radio, digital, brochures and direct marketing.

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ETIHAD AIRWAYS

Abu Dhabi / Dubai 

I was the Regional Account Director at TBWA managing Etihad Airways across the MENA region spanning 19 local markets. I managed a team of 6 in Abu Dhabi and Dubai. During my tenure, Etihad was the fastest growing airline in the world. 

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