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Boeing 777 Campaign - Effie Award Winner - GRAND PRIX
A huge campaign to announce the launch of the new Boeing 777 extended range fleet for Etihad. We created a life-size hoarding - day and night version which was installed at the Abu Dhabi stadium. Other elements of the campaign included PR, ATL in newspapers and radio, digital, brochures and direct marketing.
Abu Dhabi / Dubai
I was the Regional Account Director at TBWA managing Etihad Airways across the MENA region spanning 19 local markets. I managed a team of 6 in Abu Dhabi and Dubai. During my tenure, Etihad was the fastest growing airline in the world.
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