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DIVERSITY & INCLUSION IN THE REAL ESTATE SECTOR - BOOK LAUNCH
Winter 2018 - Present. Global Campaign.
ILLUSTRATIONS I commissioned Farley Katz, cartoonist for The New Yorker as illustrator for this book. There is a total of 50 hand drawn illustrations for which CBRE have full copyright and buy out, along with permission to credit Farley’s name as Illustrator on the front cover. Farley’s light-hearted but witty style is renowned. It was a huge PR coup to have Farley Katz endorse the cover with his credits: “Illustrated by The New Yorker’s cartoonist, Farley Katz”- instantly raising the awareness and profile - the brand association with the New Yorker gave the book enormous reach. Almost two years on is still being pushed out heavily via social media influencers.
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