BUILDING AND MARKETING A NEW PROPOSITION FOR BCLP
October 2019 - Present
The first of a series of case studies for BCLP. This first piece highlights the work done with the UK's first Crypto Currency card.
Subsequent case studies will be rolled out as part of an ongoing strategic content platform which will be cross-referenced throughout BCLP's website and shared as short via social media channels to relevant target audience segments.
BCLP Client Stories
BCLP CLIENT STORIES - APTO PAYMENTS
BCLP Corporate Real Estate
IWG_Testimonial
Social Media Strategy - Phase 1
The film was spliced into 5 social media shorts which represented each of the real estate asset classes:
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Corporate
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Data Mining
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Logistics
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Manufacturing
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Retail
Each of the above asset classes had a highly targeted prospect list. Prospects were targeted with the relevant social media shorts via key funnel stage and through an automated campaign workflow starting with Linked and Twitter.
Social Media Strategy - Phase 2
The second phase focused on client endorsement, featuring talking heads videos on location at IWG's global HQ in.
The edits were socialised via LinkedIn and Twitter with a pipeline to roll out further client endorsements as they onboard.
In the pipeline are "The World's Largest Marketplace" and a couple of other global corporates became clients as a result of this campaign.
